LESSON 37 / 60
3 minKeep a useful record of a lost deal
Closed Lost records a sale that will not proceed.
- 1Understand
- 2Guided practice
- 3On your own
THE IDEA
Keep a useful record of a lost deal
Closed Lost records a sale that will not proceed. Keeping the record preserves history for reporting and future learning.
A concise Loss reason explains the supplied business outcome. It should describe evidence, not blame or a guess.
Builds on Record a signed deal
A WORKED EXAMPLE
A simple example
A customer who postponed the project due to budget can be recorded as a lost opportunity with that reason.
A common mistakeDeleting a lost opportunity hides the outcome from pipeline analysis.
Words you’ll use in this lesson
- Opportunity
- A potential sale with an account, stage, amount, and expected close date.
- Stage
- A milestone in a sales process.
- Field
- One detail on a record, such as Email, Status, or Amount.